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  • Daniel Scott

DIY ONLINE & ONSTAGE

THE NEW NORMAL


It’s been over a year since the live music scene resembled anything close to ‘normal’. In that time, we’ve seen all sorts from the rise of Zoom and Clubhouse to virtual events that reach further than ever before–all online. The way audiences connect and consume has changed, so DIY musicians and creators must change too.


KEEP YOUR AUDIENCE ENGAGED


The World Wide Web is a very big place. We’ve all been working hard to connect with people from afar through the pandemic, but as live venues soon reopen, don’t forget your online community. Why not share some short teaser videos to keep them excited or host a special virtual event for those who can’t attend (a great way to earn some extra money).


CROWDED ROOMS


One hundred people online might not seem like a lot, but just imagine that many people in a room. Wow! Don’t forget them. With the right encouragement, many will buy into what you do too–even in person.


SPREAD THE WORD


Online tools are a powerful way to promote what you’re up to, so if you’ve got an upcoming event, don’t just hope that an audience will turn up, seek them out and give them a reason to come. Use the network of people you’ve built to spread the word. You never know, maybe someone can’t make it but they know someone who can!


TIME IS MONEY


Think about where to advertise your upcoming event. Which platforms will be most useful? Creating content for social media is time-consuming, so make sure you’re targeting the right people to get the best results.


EXCITE YOUR AUDIENCE


Create content that engages people, not just tells them cold facts. “Come watch me play” isn’t going to get anyone excited. But “Have you missed live music? I’ll be performing at so-and-so this weekend at 1pm. Let me know what you’d like to hear!” Not only is this exciting, but fans will feel involved in the creative process and want to attend!


DIVERSIFYING INCOME


If the pandemic has taught us anything, it’s that what seems like a solid option right now might not be down the road. It’ll be tempting to drop your online life in favour of the stage. But don’t forget, diversifying income sources is a great way to ensure stability in the future.