KNOW YOUR VALUE
DON'T GIVE YOUR MUSIC AWAY FOR FREE
Too many musicians give their music away for free. But it doesn’t have to be this way. Instead, use your social media channels to support projects that make money.
Fans want to see and hear you. If they like what they hear enough, they’ll be happy to pay for it. Ensure what you put up online is working for you, not against. You want to persuade listeners to stream your music or buy concert tickets, so make sure they haven’t heard it all already.
Links are key. Using a service like Linktree is a great way to unify your accounts under one place. Always post including links to relevant content where possible and remember that the fewer clicks, the better.
DON'T BITE OFF MORE THAN YOU CAN CHEW
Music is a lifelong pursuit. Just as it takes years to craft your musical skills, so too does it take a surprisingly long time to craft quality social media content. You are your own business and business is always, at its heart, about efficiency. Find ways to give fans the most you can in the minimum amount of time.